The Facebook Affect and Microsoft Flow

Like many of you, I use social media.  Sites like Facebook are for friends & family, while LinkedIn is more for professional relationships.  LinkedIn was started in 2002.  I joined back in 2004.  I moved that year, from TX to GA.  LinkedIn looked like a great way to maintain contact info for all the colleagues I was leaving behind, while collecting contact info for all the new people I was meeting.  It seemed better than Plaxo, but I digress.

I was an occasional user of LinkedIn in those early years.  I probably signed in once a week, and it was typically to find someone’s contact info.  Not much was happening back then.

Facebook was started in 2004, but didn’t really get popular until 4 or 5 years later.  Facebook was much more active than LinkedIn, and I think ultimately responsible for “teaching” many users how to engage with social media.  As people began sharing status updates, photos, etc. with friends, they realized it could be valuable for professional relationships as well.

The way we used Facebook for fun changed the way we used LinkedIn for business.  (Interesting background on LinkedIn’s decision to finally allow profile photos as a result of the “Facebook Affect”.)

Naturally when I was reading about Microsoft Flow earlier this week, I thought of the Facebook Affect.

MSFT Flows Screen shot

In Microsoft’s words, Flow is a way to automate your time-consuming tasks.  While still a tool for tech-savvy users, it seems more approachable than apps like IFTTT.  A simple design with Microsoft’s channel and promotion means Flow is likely to see strong adoption in the consumer market.

So much like Facebook affected the use of LinkedIn, I wonder how consumer automation platforms like Flow will influence the way we use automation in the workplace. Time will tell…

Like Flow, Security Automation is free to use.  Get the no-cost Phantom Community Edition, and attend one of our Tech Sessions to see automation in action.

CP Morey
VP Products & Marketing

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