I joined Phantom just before the holiday, and I’ll be working with our clients in the Southeastern US. The end of year season offers a rare luxury of time when joining a new company to reflect on the big picture as much as the details.
I had one of those “big picture” moments over the holiday when I saw a sign for “Free Puppies”. Our twin 6-year old boys wanted a new puppy for Christmas. I told them that puppies are expensive and require lots of care & feeding. Their response, “Dad, seriously who wouldn’t want a free puppy from Santa?”
If you’ve had a free puppy, you already know the answer. There are acquisition costs like trips to the vet for check-ups & medications, ongoing maintenance costs like food, training, & equipment, plus the unexpected costs of damage to the furniture or worse, your house. Free is never what it seems.
So how does this relate to security automation?
I’ve be in the security industry for several years. As a new category like security automation becomes popular, everyone rushes to show how they address it. Many will claim they’ve been doing automation for years, and that it is even available in their existing product. Unfortunately, this is where software can seem like a free puppy costing much more in the long run after considering what is required to deploy and manage it.
Though enterprise software is never simple, in getting to know Phantom, I’ve noticed how care has been given to reduce the friction in deploying and using a security automation platform. Our onboarding assistant helps configure system settings, connect to a data source, and activate your first few Playbooks to quickly show Phantom in action (watch a short video on Phantom’s onboarding). Once deployed, our visual IDE makes it easy to edit existing Playbooks or create new ones – even if you can’t write code (watch a short video on Phantom’s Playbook editor).
Though Phantom is by no means a free puppy, choosing a purpose-built platform for security automation brings a number of benefits related to implementation and ongoing use. Ultimately this translates to faster time to value and lower overall cost. While free puppies from Santa are great, I’d rather see a clear and quick Return on Investment when deploying new enterprise software. If you’ve ever had a free puppy, I’ll bet you feel the same way.
Southeast Sales Manager